have already completed a Company Logo and a Business Card and Letterhead
for your small business client. CLICK HERE FOR A COPY OF THE ORIGINAL LOGO ASSIGNMENT WITH BUSINESS DESCRIPTIONS. The client is very pleased with your
work. Now, your client has decided to create a website for the company
and would like you to design the look of the homepage of the site.
You will be creating the look of the website in PHOTOSHOP.
you will not be building a website with this assignment, you will be DESIGNING the look of a website using PHOTOSHOP.
regularly follow the
blog of a great graphic designer named Karly Bartlett, who works
for a Graphic Design firm called Creative Images in Eugene, Oregon.
In a recent blog entry, Karly discussed a project
that she put together for the Hillcrest Winery in Roseburg, Oregon.
Her blog entry regarding the project is below:
Published on October 31st, 2009
At HillCrest Vineyard west of Roseburg, Dyson and Susan DeMara
share their passion for wine with their tasting room guests. Their
vineyard and winery is family owned and operated and steeped in
Originally founded by Oregon vinifera pioneer,
Richard Sommer, HillCrest is Oregon’s oldest estate winery. Sommer introduced
European style grapes to the Umpqua Valley in 1961 and is credited
for producing Oregon’s first Pinot Noir. The rustic tasting
room serves as the perfect backdrop as the DeMara’s pour
their wines and share HillCrest’s history with their guests.
They came to Creative Images last October with a desire to have
labels that matched the quality of their small-lot artisan wines.
HillCrest Wine Labels
As you can see they have two lines. Their
signature limited production HillCrest wines are available
and purchase in their
tasting room, but are not sold in stores. However, Heydon Road
which honors wine pioneer, Adam Doerner—who brought grapevine
cuttings to the Umpqua Valley in 1888—is handcrafted using
old world techniques from Oregon’s oldest vineyards and is
sold in select stores and restaurants.
Based on the labels that I designed, my coworker
the thumbnails for larger version)
HillCrest Vineyard Website
I then designed this ad for In the Land of Umpqua magazine.
HillCrest Magazine Ad
YOUR ASSIGNMENT: Much
like Karly and her firm, you will be creating the look of a company
upon the THEME, COLORS and IDEAS presented by the
Company Logo and
Card that you created during the course of the last two assignments.
Your completed Website Design will impress visitors with its visual
impact and interest, presentation of the company image and promotion
of the company's products.
WEBSITE COMPONENTS: When
completed, your website MUST include all of the following elements:
- Website will be created on a canvas
that is 1024 x 768 pixels in size. This is the size of a standard
- A thoughtful and NON-CLUTTERED layout
that presents all necessary information regarding the company (see
- The company logo (preferably in the upper left corner
of the canvas) prominently displayed.
- A "banner" at the top of the page that identifies
the website to visitors.
- A color scheme, including background colors, text
colors and secondary colors that match the theme of the company logo
and business card and compliment the company products.
- Graphic "LINKS" that would lead to at least SIX different
webpages on the company website (see special LINKS instructions below)
- Two "links" to allow the viewer to LIKE ON FACEBOOK and FOLLOW ON TWITTER, including proper icons for each (every website has these, nowadays!).
- An appealing photograph of AT LEAST
ONE product that is sold by the company.
- A block of text somewhere on the page that gives
some information about the company or the product.
do not need to create ACTUAL links, but should graphically represent button links
to other pages on the company website. These DO NOT have to be lined up at the
left side of the canvas! Do your best to incorporate these links into the design
of the webpage in an eyecatching and interesting way.
need to select AT LEAST SIX possible links from the list below to incorporate
into your webpage:
||LINKS TO WEBPAGE
||Describes the history of the company
||Online shopping catalog for the company's products.
||Shows how the customer can contact the company.
||Describes upcoming events at the store or at other venues sponsored
by the company.
||Special catalog showing sale items or discussing upcoming promotions
and sales gimmicks.
|"FUN AND GAMES"
||Many websites use online Flash video games to bring customers back
to their sites.
||Demonstration videos of products or events relating to product.
||Required by law that any company selling food provide nutritional
information regarding their products.
||Pictures and photographs of the product or of people using the
||Many websites include "How-to" information to bring people to their
site (such as an Auto Parts store describing how to change your own
||Different pages for these groups, often seen at
clothing store websites.
||Maps or location information to guide customers
to stores or restaurants in a number of locations.
||Job and application information for people interested in working
for your company.
||Sometimes seen on national brand websites that
offer lots of funny commercials (think Bud Light, Doritos or other "Super Bowl" commercials). Lets you
view the commercials without a TV.
||Some websites "give away" downloads to bring customers to their
site, such as free music, ringtones, desktop wallpaper, etc.
PROJECT ADVICE: Feel free to jump online and do some
research into the look of other websites. Find some that you think
are attractive and interesting and use those websites as inspiration
for the look of your design.
SOME WEBSITE SAMPLES FOR YOUR CONSIDERATION:
SAVING AND SUBMITTING: When your website is completely
finished, JPEG your canvas and turn it in. Proper labelling for your
JPEG will be:
This project will be graded in two parts:
One: Proper inclusion of all required elements. Include all the pieces
required, get 50 points!
Two: Graphic Design appeal. This will be completely subjective
grading on Mr.
B.'s part. How GOOD DOES YOUR SITE LOOK? 100 points for this!