Overview
of the Project: You will be creating a complete
company identity and advertising campaign over the next couple
of months. You
will be given a fictitious
small business,
complete with the company name and the products and services offered.
Later stages of the assignment will include target goals for public imaging,
sales and advertising.
Rules for Creating a Good Company Logo: Mr. B.
showed a
slide show regarding the six principles of good logo design. Please
review this, as needed, when working on your ideas.
Getting Started: To start, you will need to create a company
logo (service mark or brand mark) for use in creating the company’s
image. In the graphic design business, a customer will expect
a number of mock-ups
of various
ideas for a design before they can make recommendations for final
approval. This being the case, the first assignment is to complete
a mock-up
portfolio for presentation to your customer (Mr. B.)
- Your customer is looking for a company
logo that they can use in all of their business communications
and advertising. A good
business logo should be:
- Relatively square or circular in proportion
- Use fewer than 3-4 colors and be recognizable
in black and white
- Show the character of the company
- Be visually simple and easy to recognize
in any situation, be it on a business card or on a highway
billboard.
- Using pens, pencils, markers, etc., create a mock-up
portfolio of AT LEAST 10 different possible
logo designs for your company. Think creatively and crazily. Come
up with as many dynamic and exciting ideas as you
can for logos that identify your company while
still keeping the four
points above in mind.
- Do not worry about artistic talent, rough sketchwork will be fine for
this first step in the project. You should try to think about and
include colors in your ideas, however.
-
I want to see 10 different ideas for logos! Do not use the
same idea over and over again. Try using the company
name in various looks, try
company initials, try incorporating pictures
or representations of the company product or service
into the logo. Try using stylized animals
or objects to catch a customer’s
eye. Do not feel that you have to “illustrate” all
facets of your company within your logo.
Simple is better.
- You will need to turn in this portfolio of 10
different mock-up images to Mr. B., who will select one for you
to create
in a final product.
He will likely make suggestions for
changes to the logo, colors, shapes, etc. Do what he says, he is
the customer. (You will receive 10 points
for each well-thought-out design that
is unique, total points possible = 100)
- Once you have received the approval of your final
design, you will use your PhotoShop or Illustrator skills to create
a final draft of the logo on
a 700 x700 pixel canvas. This will need to look
professionally created for a passing grade. (In other words, perfect=
100 points, not
perfect= 0 points)
- Once the final product has been created and approved, the student will
move to the next step of the project, creation of public relations
and advertising materials.
The Companies:
The Bent Spoke- Bicycles: Started as a used bicycle
shop, now specializes in mountain and off road
biking. |
The Feather Tree- Antiques: Owned
by an older lady who specializes in collectible antiques and
furniture. |
April Flowers- Flowers: Small
flower shop specializing in personalized bouquets and arrangements. (Mariah) |
The Collection: Automobiles- Specializing
in new and used high end automobiles, such as Ferrari and Lamborghini. (Robert) |
Bouncing Ball Books- Children’s
Books: Small, cozy bookstore, specializing in picture
books and bedtime
stories
for younger children. |
The Big Sweet- Candy: All
types of candy from hard candies to chocolates, all handmade
in the store. |
Diva Shoe Fetish-
Ladies Shoes: High end shoes for the trendy and fashionable woman. |
Game Crazy- Video Games:
New and used video games and consoles for all platforms. (Tyler)
|
1928 Jewelry: Specializing in
vintage and contemporary jewelry and wedding sets. |
Parts Train- Auto Parts: New
and reconditioned parts for older model cars. |
Hit, Run Score- Sports Equipment: Specializing
in sports equipment for youth and school teams. |
Vicious Style- Fashion Goods and Accessories: Specializing
in accessories, jewelry and bags for the fashion conscious
and trendy young woman. (Kevin) |
Kitty Hawk-
Kites: Specializing in Hang Gliders, Kites, Kiteboarding and Parasailing. |
Verve- Photography: Gallery
specializing in Black and White and Fine Art Photography. |
Mo’s Smokehouse-
BBQ Restaurant: Hickory Smoked BBQ on slow cooked
beef, pork and
chicken. |
Audio Oasis- Audio Equipment: Specializing in
highest end and vintage audio and recording equipment. |
Hanger 94- Extreme Sports
Gear: Ski, Skate and Surf gear, clothing and accessories. (Jamie) |
Kahoots- Pet Store: Everything
for your Dog or Cat, but lots of fresh and saltwater fish, snakes,
spiders, turtles and other
exotic pets. |
The Sound Factory- Musical Instruments: Specializing
in Guitars, but offering a wide range of musical instruments.
(Garrett) |
The Raven- New Age Shop: Specializing
in crystals, rocks, minerals and other metaphysical and healing
products.
|
Zazzle- Custom T-shirts: Specializing
in custom and one of a kind T-shirts. |
Hot Buttered- Surfboards: Specializing
in Hand Made and Hand Painted Custom Surfboards based upon classic
designs
of
the past. |
|
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