Graphic Design Process Part TWO:
The Business Card.
BACKGROUND: You have already completed your final draft of the Company Logo in PhotoShop for your small business client. Now, the client would like some marketing materials so that they can begin to get their name out there. He would like you to start by designing him a Business Card and a Letterhead. HOWEVER, this is not an ordinary BUSINESS CARD. Watch this slide show presentation to see what I mean. Your customer wants you to create a little 3 1/2 by 2 inch WORK OF ART that will represent his company in the marketplace!
There has even been national media attention to this phenomena: A short news story from CBS News Sunday Morning. (this is a link to youtube.com and will not be available to students on the network, sorry...)
CREATING THE BUSINESS CARD: These cards will be used to catch the eyes of potential customers when networking and at trade shows. They would like their business cards to be very colorful and flashy! Please refer to the "Business Cards Old and New" Slideshow for ideas in the creation of your work.
All Business Cards should have the following characteristics:
YOUR CLIENT'S ADDRESS:
SAMPLE CARDS FROM YEARS GONE BY:
PROOFING YOUR WORK: When you have completed this project to the best of your ability, SAVE it as a PSD. Mr. B. will PROOF your work, in other words, you must present it to him for his final approval. He WILL have suggestions for changes in your designs. Follow through on these changes and you will receive a PERFECT grade on this exercise!
SUBMITTING YOUR WORK: When you have had your work proofed by Mr. B. and made all of the necessary changes, please JPG each file and put these JPGs into a folder called "lastname_business_card". Place that folder in the class DROPBOX for grading.
GRADING AND A WARNING: This
will be graded very similarly to the final company logo design from
Part One. If you complete this assignment and make all changes requested
by the small business owner, you will likely receive 100/100 points. If
you DO NOT execute the final designs as requested or do not bother
your work with your client before submission, you will likely receive
an EXTREMELY poor grade for this part of the