| Overview
of the Project: You will be creating a complete
company identity and advertising campaign over the next couple
of months. You
will be given a fictitious
small business,
complete with the company name and the products and services offered.
Later stages of the assignment will include target goals for public imaging,
sales and advertising.
Getting Started: To start, you will need to create a company
logo (service mark or brand mark) for use in creating the company’s
image. In the graphic design business, a customer will expect
a number of mock-ups
of various
ideas for a design before they can make recommendations for final
approval. This being the case, the first assignment is to complete
a mock-up
portfolio for presentation to your customer (Mr. B.)
- Your customer is looking for a company
logo that they can use in all of their business communications
and advertising. A good
business logo should be:
- Relatively square or circular in proportion
- Use fewer than 3-4 colors and be recognizable
in black and white
- Show the character of the company
- Be visually simple and easy to recognize
in any situation, be it on a business card or on a highway
billboard.
- Using pens, pencils, markers, etc., create a mock-up portfolio of AT
LEAST 20 different possible logo designs for your company. Think
creatively and crazily. Come up with as many dynamic and exciting ideas as you
can for logos that identify your company while still keeping the
four
points above in mind.
- Do not worry about artistic talent, rough sketchwork will be fine for
this first step in the project. You should try to think about and
include colors in your ideas, however.
-
I want to see 20 different ideas for logos! Do not use the same idea
over and over again. Try using the company name in various looks, try
company initials, try incorporating pictures or representations of
the company product or service into the logo. Try using stylized animals
or objects to catch a customer’s eye. Do not feel that you have
to “illustrate” all facets of your company within your
logo. Simple is better.
- You will need to turn in this portfolio of 20 different mock-up images
to Mr. B., who will select one for you to create in a final product.
He will likely make suggestions for changes to the logo, colors,
shapes, etc. Do what he says, he is the customer. (You will receive 5 points
for each well-thought-out design that is unique, total points possible
= 100)
- Once you have received the approval of your final design, you will
use your PhotoShop skills to create a final draft of the logo on
a 700 x700 pixel canvas. This will need to look professionally created
for a passing grade. (In other words, perfect= 100 points, not
perfect= 0 points)
- Once the final product has been created and approved, the student will
move to the next step of the project, creation of public relations
and advertising materials.
The Companies:
The
Bent Spoke- Bicycles: Started as a used bicycle
shop, now specializes in mountain and off road
biking. |
The
Feather Tree- Antiques: Owned by an older
lady who specializes in collectible antiques and furniture. |
April Flowers- Flowers: Small flower shop
specializing in personalized bouquets and arrangements. |
| The Collection- Specializing in new and used
high end automobiles, such as Ferrari and Maserati. |
Bouncing
Ball Books- Children’s
Books: Small, cozy bookstore, specializing in picture books and
bedtime
stories
for younger children. |
The
Big Sweet- Candy: All types of candy from
hard candies to chocolates, all handmade in the store. |
Diva Shoe Fetish-
Ladies Shoes: High end shoes for the trendy and fashionable woman. |
Game Crazy- Video Games:
New and used video games and consoles for all platforms.
|
1928 Jewelry: Specializing in vintage and contemporary
jewelry and wedding sets. |
| Parts Train- Auto Parts: New and reconditioned
parts for older model cars. |
Hit, Run
Score- Sports Equipment: Specializing
in sports equipment for youth and school teams. |
Vicious
Style- Fashion Goods and Accessories:
Specializing in accessories, jewelry and bags for the
fashion conscious
and trendy young woman. |
Kitty Hawk-
Kites: Specializing in Hang Gliders, Kites, Kiteboarding and Parasailing. |
Verve- Photography: Gallery
specializing in Black and White and Fine Art Photography. |
Mo’s
Smokehouse-
BBQ Restaurant: Hickory Smoked BBQ on slow cooked
beef, pork and
chicken. |
| Audio Oasis: Specializing in highest end and
vintage audio and recording equipment. |
Hanger 94-
Extreme Sports gear: Ski, Skate and Surf gear, clothing and accessories.
|
Kahoots- Pet Store: Everything for your Dog or
Cat, but lots of fresh and saltwater fish, snakes,
spiders, turtles and other
exotic pets. |
| The
Sound Factory: Specializing in Guitars, but
offering a wide range of musical instruments. |
The
Raven: Specializing in crystals,
rocks, minerals and other metaphysical and healing products.
|
Zazzle: Specializing in custom and one of a kind
T-shirts. |
| Hot
Buttered: Specializing in Hand Made and Hand
Painted Custom Surfboards based upon classic designs of the past.
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