Overview of the Project: You will be creating a complete company identity and advertising campaign over the next couple of months. You will be given a fictitious small business, complete with the company name and the products and services offered. Later stages of the assignment will include target goals for public imaging, sales and advertising.

Rules for Creating a Good Company Logo:  Mr. B. showed a slide show regarding the six principles of good logo design.  Please review this, as needed, when working on your ideas.

• Your customer is looking for a company logo that they can use in all of their business communications and advertising. A good business logo should be:
  • Relatively square or circular in proportion
  • Use fewer than 3-4 colors and be recognizable in black and white
  • Show the character of the company
  • Be visually simple and easy to recognize in any situation, be it on a business card or on a highway billboard.
• Using pens, pencils, markers, etc., create a mock-up portfolio of AT LEAST 10 different possible logo designs for your company. It is possible that you will need to be bidding on your company, in which case you may owe me more than 10 trials. Think creatively and crazily. Come up with as many dynamic and exciting ideas as you can for logos that identify your company while still keeping the four points above in mind.
  • Do not worry about artistic talent, rough sketchwork will be fine for this first step in the project. You should try to think about and include colors in your ideas, however.
  • I want to see 10 different ideas for logos! Do not use the same idea over and over again. Try using the company name in various looks, try company initials, try incorporating pictures or representations of the company product or service into the logo. Try using stylized animals or objects to catch a customer’s eye. Do not feel that you have to “illustrate” all facets of your company within your logo. Simple is better.
• You will need to turn in this portfolio of at least 10 different mock-up images to Mr. B., who will select one for you to create in a final product. He will likely make suggestions for changes to the logo, colors, shapes, etc. Do what he says, he is the customer. (You will receive 10 points for each well-thought-out design that is unique, total points possible = 100)
• Once you have received the approval of your final design, you will use your PhotoShop or Illustrator skills to create a final draft of the logo on a 700 x700 pixel canvas. This will need to look professionally created for a passing grade. (In other words, perfect= 100 points, not perfect= 0 points)
• Once the final product has been created and approved, the student will move to the next step of the project, creation of public relations and advertising materials.

The Companies: