Graphic
Design, Practical Application:
"The Book Cover" |
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The
Assignment: The Book Cover
(from “Design for Communication” by
Elizabeth Resnick, Massachusetts College of Art)
Before Starting: Create a "BOOK_COVER" folder on your network space. Each of your canvases will be saved into this folder when completed. Overview: Using any design or typography elements necessary, students will create a design for a new paperback edition of Sigmund Freud's book "The Interpretation of Dreams." Background Information: Students will review the following information from Wikipedia to get a sense of the importance and content of Freud's book:
Further Research: Students are strongly encouraged to spend some time actually reviewing some of the writing in the book, which is available online from the following sources: Students could also refer to online "study guides" regarding the work, such as the two below (pay particular attention to areas having to do with "Wish Fulfillment"):
Research into Book Cover Design: It is difficult to know what might make an effective or interesting book cover design without studying the look and layout of some modern book covers. To do so, students will do a little bit of research into the look of some books from the New York Times Bestseller List. Please complete the "Book Cover Design Research Questionnaire" before moving on to your design ideas. Pay close attention to the sections at the end of the Questionnaire that pertain to your ideas for your designs of your book cover. Research into Past Editions of the Book: This book has been around for 100 years, so there have been many editions of the work published in the past. It is perfectly acceptable to check out some of these works to help with the creativity process, as long as you don't directly copy the look of another edition. Here is a list of all of the available editions of "The Interpretation of Dreams" from amazon.com. You will notice that many of the past editions of the work simply have a picture of the author, Sigmund Freud. For this project, you can incorporate a picture of Freud if you wish, but your publisher would like to see a more artistic representation of the work than just a portrait of the author. Preliminary Work: Using colored pencil and paper, sketch out your preliminary ideas for your book cover. Accurately reproduce as many of the colors, images and letterforms as possible. Put your name onto this and turn it in, it is worth points towards your final grade. Required Elements of the Cover Design: Make sure to include the following three items VERBATIM in some form on your cover:
Things You Should Also Consider: Please take into account some of the "Unity/Emphasis" Design Techniques and the "Balance" Techniques that we talked about last semester when creating your design. At Your Disposal, Should You Wish: If necessary, feel free to see Mr. B. about the use of a camera to take photographs that you might need for your cover. (finding specific photographic subjects, especially people, using our network filtration system can be very difficult.) Final Product: Using Photoshop or Illustrator or a combination of the two, create your final version of your book cover, using an 8 1/2 inch by 11 inch canvas. The student can (and is expected to) apply any of the tools, tips and tricks that they have learned this year in the creation of this product, such as:
An Interesting Note: When Ms. Resnick gives this project to her Graphic Design classes at The Massachusetts School of Art, it is a THREE WEEK project. I expect the effort given by students in the completion of this version to be roughly equivalent to 3-4 class periods of work. Submitting Your Work: When you have completed your final Book Cover, do the following:
Grading: This assignment will be worth 200 points total, with the breakdown of points as follows:
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