Graphic Design II: Graphic Design Process #2- "The Illustration Logo Project."

THE PROJECT: You have been working in Illustrator to manipulate TEXT and to create and manipulate SHAPES. For this project, you will be creating a simple graphic illustration to be used for a simple business logo for a new client.

SOME BACKGROUND INFORMATION: Logos have some very strict rules about how they can and should be created. See those rules here: THE 6 RULES OF GOOD LOGO DESIGN. Please use these rules when creating your logo design for this project!

Here are the INSTRUCTIONS regarding the creation of the company logo:

  • You will be given the type of business and the illustration requested for the logo. YOU will need to supply an APPROPRIATE NAME for the company. This may help to guide your design. Any questions? See the owner! (Mr. B.)
  • The owner would like to use an ORIGINAL graphic illustration of the object listed below. This being the case, you will need to create your illustration from a photographic image or some other type of "non-illustration" model. If you simply create your illustration from another illustration, you have copied the work of another and it is not ORIGINAL. You will create this illustration in ILLUSTRATOR, using similar techniques that were used in the ILLUSTRATED CARTOON and LETTER LOGO projects.
  • The owner would also like to have his business name incorporated into his new logo as well. Keep this simple and complimentary to the ILLUSTRATION that you created for the logo.
  • You may use any colors that you wish for this project.
  • The logo should be attractive and interesting and professional looking, as best you can.
  • REMEMBER, you can combine images in your illustration creation! It is perfectly OK to use the head of one image and the body of another, if it helps you take make the illustration that you need. BE CREATIVE!
  • The logo graphic should look attractive in a variety of sizes, but please create it in a standar 8 x 11 (or 11 x 8) canvas in ILLUSTRATOR.
  • OF CRITICAL IMPORTANCE: The logo should be COMPLETELY CREATED BY HAND! Stealing images from the internet will not be acceptable!

CREATION and SUBMISSION OF THE LOGO: All students will create a logo, as outlined below. Grading is simple: Well-executed and creative designs= 100, Logo not completed or submitted= 0, ANYTHING ELSE= 50 points.

STUDENT COMPANY AND ILLUSTRATION ASSIGNMENTS:

STUDENT COMPANY AND REQUESTED ILLUSTRATION
Kaelynn BAKERY- MOOSE
  PIZZA RESTAURANT- ELEPHANT
  DEISEL TRUCK REPAIR- BULL
Alejandro TOY STORE- BIRD (any kind)
Lane ICE CREAM SHOP- PENGUIN
  COMIC BOOK STORE- PHOENIX
Sam HUNTING SUPPLY STORE- ELK
  VIDEO GAME STORE- SPACESHIP
  BREAKFAST RESTAURANT- CHICKEN
Carissa BOOKSTORE- DRAGON
  FLOWER SHOP- RAINBOW