Graphic Design Process, Part ONE:
The Company Letter Logo

Overview of the Project: Over the next couple of months, we will be undergoing a number of "Graphic Design" Process Projects, which will involve the student using their Illustrator (and Photoshop) skills in the role of a brand-new small business owner running a Graphic Design business fresh out of college. During these projects, the student will need to deal with customer service, product change orders, unreasonable deadlines, everything that a businessman can expect to experience in the real world. THIS IS PART OF THE PROCESS! Don't take things personally!

PROJECT REQUIREMENTS: For your first customer in your Graphic Design studio, you have had another business owner come into your shop and ask if you could put together a "simple" logo for his new company. As often happens, he has very specific requirements that he would like you to meet, as outlined below.

    • Your customer has sketched out a "fancy letter" on a napkin that he would like to use for his logo. (See table below.)
    • He would like you to perfectly recreate his letter to be a graphic that he can use it in his business marketing. (using Adobe Illustrator)
    • To create his logo, he would like you to place that letter in the middle of a colored circle with a border color that is the same as the letter. The inside of the circle should be a different/contrasting color to the inside of the letter. (see sample at right.)
    • He would like his logo to be at least 10 x 10 inches in size.
    • This image should be saved as both an .ai file (called and a jpg file (called letter_logo.jpg)

The Letter Assignments:







SUBMISSIONS: You will submit your letter files to Mr. B. for inspection (he is your customer for this project!) He WILL ask you to make a change on your logo, so make sure that you save your .ai file!) You will then complete all of your change requests and submit your final product for grading.

GRADING: Your final project will receive a grade of either 100 points or 0 points, depending on how well you have met the expectations of your customer. Remember, in the real world, if a customer is not happy with your prodect, they do not pay for it!