of the Project: You will be creating a complete
company identity and advertising campaign over the next couple
of months. You
will be given a fictitious
complete with the company name and the products and services offered.
Later stages of the assignment will include target goals for public imaging,
sales and advertising.
Rules for Creating a Good Company Logo: Mr. B.
slide show regarding the six principles of good logo design. Please
review this, as needed, when working on your ideas.
Getting Started: To start, you will need to create a company
logo (service mark or brand mark) for use in creating the company’s
image. In the graphic design business, a customer will expect
a number of mock-ups
ideas for a design before they can make recommendations for final
approval. This being the case, the first assignment is to complete
portfolio for presentation to your customer (Mr. B.)
- Your customer is looking for a company
logo that they can use in all of their business communications
and advertising. A good
business logo should be:
- Relatively square or circular in proportion
- Use fewer than 3-4 colors and be recognizable
in black and white
- Show the character of the company
- Be visually simple and easy to recognize
in any situation, be it on a business card or on a highway
- Using pens, pencils, markers, etc., create a mock-up
portfolio of AT LEAST 10 different possible
logo designs for your company. It is possible that you will need to be bidding on your company, in which case you may owe me more than 10 trials. Think creatively and crazily. Come
up with as many dynamic and exciting ideas as you
can for logos that identify your company while
still keeping the four
points above in mind.
- Do not worry about artistic talent, rough sketchwork will be fine for
this first step in the project. You should try to think about and
include colors in your ideas, however.
I want to see 10 different ideas for logos! Do not use the
same idea over and over again. Try using the company
name in various looks, try
company initials, try incorporating pictures
or representations of the company product or service
into the logo. Try using stylized animals
or objects to catch a customer’s
eye. Do not feel that you have to “illustrate” all
facets of your company within your logo.
Simple is better.
- You will need to turn in this portfolio of at least 10
different mock-up images to Mr. B., who will select one for you
in a final product.
He will likely make suggestions for
changes to the logo, colors, shapes, etc. Do what he says, he is
the customer. (You will receive 10 points
for each well-thought-out design that
is unique, total points possible = 100)
- Once you have received the approval of your final
design, you will use your PhotoShop or Illustrator skills to create
a final draft of the logo on
a 700 x700 pixel canvas. This will need to look
professionally created for a passing grade. (In other words, perfect=
100 points, not
perfect= 0 points)
- Once the final product has been created and approved, the student will
move to the next step of the project, creation of public relations
and advertising materials.
as a used bicycle shop, now specializes in mountain and off road
by an older lady who specializes in collectible antiques and
The Perfect Petal-
flower shop specializing in personalized bouquets and arrangements.
Fossil Cars: Vintage Automobiles- Specializing
in vintage automobiles and muscle cars.
Aero Vintage Books-
Books: Specializing in vintage books regarding aeronautics
and planes of World War II.
Sweet Factory- Candy: Specializing
homemade and retro candies.
Ink of the Soul-
Tattoo Parlor: Specializing in Black and Gray tattoos and memorial
Super Potato- Video
Specializing in vintage games and accessories as well
as collectible games and systems. Essentially a video game museum where you can buy things.
Sparkles- Jewelry: Specializing
in one of a kind and custom contemporary jewelry and wedding
Wirefly- Cell Phone Accessories: Accessories,
skins and other cellphone gear.
Sport Chalet- Sports Equipment: Specializing
in sports equipment for higher end sport enthusiasts, especially
winter sports fans.
Ulta- Cosmetics: Specializing
in cosmetics, skin care and fragrance products. Targets
trendy young women.
The Parts Geek-
Auto Parts: Specializing in parts for older and vintage cars.
Pearson's Family Hardware- Hardware: A
family hardware store, going back 4 generations, holding out
against the big box stores.
BBQ Restaurant: Hickory Smoked BBQ on slow cooked
beef, pork and
Oceans Apart- Tropical Fish: Specializing
in fresh and salt water aquarium fish and aquarium services for
Galleria Lighting- Lights: Specializing
in lighting the family home, including chandeliers, wall mounted
lighting and remote lighting controls.
Sal's Pizzeria- Pizza: Homemade
pizza in a historical building, specializing in deep dish pizza
and specialty Italian pastas.
Drum Bum- Accessories for Drummers: Specializing
in drums and accessories for drummers.
The Donut Man- Donuts:
Specializing in donuts and specialty pastries.
Hookfly- Fly fishing goods: Specializing
in flyfishing equipment, as well as flytying goods and regular
and deep-sea fishing equipment.
Kitchen Inspire- Kitchen
in kitchen items and appliances for the home cook and restaurants.
The 2nd Dimension- Comic Books: Specializing
in new and used comics and related collectibles.