History of Graphic Design: Chromolithography and the Fruit and Vegetable Crate Label
Chromolithographic Advertising- The Fruit and Vegetable Crate Label
GETTING STARTED: Make yourself a lastname_label folder. Save all of your original and created files to this folder.
CHROMOLITHOGRAPHY TUTORIAL: The first step of this assignment is to take this picture (right click>save image as):
and turn it into an image which resembles a chromolithograph. To do this, follow the steps below:
Please complete this tutorial on Chromolithography Girl first and save the completed tutorial to your label folder. I will give 50 points for completing this tutorial properly. Then use the same ideas on any other images that you would like to use in your Fruit or Vegetable Crate Label!
THE RULES: In this assignment, the student will be creating an advertising label representative of the chromolithographic advertisements of the late 19th and early 20th Century.
To begin, the student must decide on a suitable fruit or vegetable to use as the product of their Label. Locate a large, colorful photograph of your fruit or vegetable. Save this to your lastname_label folder.
Your product will have an appropriate Brand Name that fits the picture that you have created. Locate a couple of PHOTOGRAPHS (please do not use pinup graphics from years gone by, all the work will have been done for you!) that you can use for the layout of your label. Save these to your lastname_label folder. Bear in mind that your Brand Name and your graphics need to be school appropriate. Some "sexiness" is ok, as there is massive precedent for this in the genre, however, violence, drinking and drugs will not be allowed. Any school inappropriate imagery will earn your project a ZERO!
Also note, you DO NOT have to include "pinups" in your crate label, plenty of labels had pictures of animals, birds, trees, landscapes, buildings, etc.
Use the Chromolithography Tutorial to transform your photographs into suitable graphics for your label.
Once you have your chromolithographic pictures, layout the design of your advertising label. Make sure to include the following elements in your advertising:
A VIDEO TUTORIAL THAT MIGHT BE USEFUL: You might want to check out the
from last semester to refresh your memory on how to use the Character Panel. If you head to about 3:00 in the Video, you should locate the information that you need for this assignment regarding Warping Text and other text modification tools.
EXAMPLES FROM YEARS GONE BY: Some samples of Fruit and Vegetable Crate Labels from years gone by:
SUBMITTING YOUR WORK: Save your finished work as “lastname_label.jpg” and copy your entire lastname_label folder to the class drop box on the M: Drive. This assignment will be worth 150 points total (including the 50 points for chromolithography_girl).
GRADING: The “A” product will include a well balanced, colorful and eye catching label with an interesting chromolithographic emulation as its central feature, a catchy brand name with colorful and decorative brand name lettering. In addition, all of the elements discussed above will be included, especially the decorative border.
Remember, completing the Chromolithography Tutorial on chromolithography girl and turning in that file is worth 50 of the 150 points for this assignment!